Category: Content Marketing
-
B2B Marketing Discipline: Better Steward Vs. Overpriced Kool-Aid
B2B marketing types and media consultants can be the worst at framing up solutions while the client is still talking. It’s natural for us. When we are so dialed into our craft, it’s easy to spot the most pressing needs, starting to map and prioritize them in our heads. There are always things that are…
-
B2B Content In 2026: Earned and Owned Media On Top
Combined, owned content (32%) and earned media and social sharing (20%) represent the majority of areas marketers are prioritizing for budget allocation heading into 2026. The concentration of budget in owned and earned channels signals a strategic pivot: B2B organizations are prioritizing narrative control and credibility over transient reach, particularly in sales enablement and long-cycle…
-
Digitizing the Brand
The optimization of a brand’s standards across multiple marketing or public relations channels should include taking a hard look at how a logo fits – or doesn’t fit – not only on business cards other printed materials, but also in select digital spaces intended to reflect the relevancy and vitality of your name. In the…
-
Platform Accession: Trade Marketing, PR, Multimedia Storytelling Plans
“None of us can stop the future. The forces are too great. But we can stand on the edge and see the opportunity in every problem.” – The Real Estate Radio Guys Every business has a story. The art and science behind the telling of these stories are of central importance to decision makers tasked…
-
From the Grassroots: Leveraging Technology, Information for Future Gains
The first non-leaking ballvpoint was invented by a Hungarian newspaper editor in 1935, a year before the world’s first live television broadcast from the Olympic Games in Berlin. Each of these extraordinary innovations, more than likely conceived with the satisfaction of a specific need in mind, may be considered and heralded among the foundational building blocks…
-
Brand Blocking: Quality, Consistency Causes Competitors to Fade
A close look at QuikTrip and how smart, consistent building props up the brands we love. I can’t tell you how many convenience stores I pass during any given commute before turning my wheels into the parking lot of a QuikTrip. Once I realize mere blocks separate me from my favorite C-store, alternative considerations always seem to…
-
LinkedIn: The Cold Call Killer
“From the mind and desk of” is a new blog series devoted to chronicling trends in digital media and executive-level professional networking tools. From the mind and desk of Todd Razor If a prospective client asked for a business card, would you neglect to hand him or her a current email address and phone number?…
-
Brand Building in a Digital Age
If someone had asked during my college years what I was doing to build my network or develop a brand, the response would have likely resembled that of deer pondering the proverbial headlights. Looking back at that intersection of higher learning and launch of a new career, it’s clear that – regardless of the terminology…