Three Razors Media

Category: Thought Leadership

B2B Marketing Discipline: Better Steward Vs. Overpriced Kool-Aid

Dec 24, 2025

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by

Todd Razor

in Content Marketing, Public Relations, Thought Leadership

B2B marketing types and media consultants can be the worst at framing up solutions while the client is still talking. It’s natural for us. When we are so dialed into our craft, it’s easy to spot the most pressing needs, starting to map and prioritize them in our heads. There are always things that are…
Going Social in the C-suite

May 20, 2012

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by

Todd Razor

in Social Media, Thought Leadership

More than half of the world’s chief executives will likely use social media within five years, say the authors of an IBM study that found transparency and collaboration weigh heavily on the minds of future leaders. Today, only 16 percent of the 1709 CEOs surveyed use social media. The growth to 57 percent will come as new…