Category: Brand Identity
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Digitizing the Brand
The optimization of a brand’s standards across multiple marketing or public relations channels should include taking a hard look at how a logo fits – or doesn’t fit – not only on business cards other printed materials, but also in select digital spaces intended to reflect the relevancy and vitality of your name. In the…
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Brand Blocking: Quality, Consistency Causes Competitors to Fade
A close look at QuikTrip and how smart, consistent building props up the brands we love. I can’t tell you how many convenience stores I pass during any given commute before turning my wheels into the parking lot of a QuikTrip. Once I realize mere blocks separate me from my favorite C-store, alternative considerations always seem to…