Category: B2B Storytelling
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B2B Content In 2026: Earned and Owned Media On Top
Combined, owned content (32%) and earned media and social sharing (20%) represent the majority of areas marketers are prioritizing for budget allocation heading into 2026. The concentration of budget in owned and earned channels signals a strategic pivot: B2B organizations are prioritizing narrative control and credibility over transient reach, particularly in sales enablement and long-cycle…
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Service and Teamwork Central Themes of Iowa Expo Real Estate Conference
More than 400 professionals and associates of the industry turned out for the 18th annual Iowa Commercial Real Estate Expo with a 2014 lineup that included an inspirational speech by retired NFL great and hard-charging real estate entrepreneur Emmitt Smith. Story and photos by Todd Razor Overtones of customer service rang throughout the meeting rooms…
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Stepping Into Journalism, Career Cemented First Day on the Job
Remembering lunch with the late Jim Pollock and my first day as a business reporter. I walked for the first time into the newsroom of the Des Moines Business Record as a multimedia journalist a few months before one of the worst economic downturns in U.S. history took hold. It was 2008. Media outlets across…