Author: Todd Razor
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Midwest Architecture Billings Shine, Marketing a Concern for 2026
For three months in a row, the Midwest has ranked highest among U.S. regions for architecture billings, a leading future performance indicator for non-residential construction monitored by commercial real estate developers and segments such as manufacturing tied to building systems, materials, and equipment. Headed into 2026, respondents to a national AIA survey say maintaining long-term…
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B2B Marketing Discipline: Better Steward Vs. Overpriced Kool-Aid
B2B marketing types and media consultants can be the worst at framing up solutions while the client is still talking. It’s natural for us. When we are so dialed into our craft, it’s easy to spot the most pressing needs, starting to map and prioritize them in our heads. There are always things that are…
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B2B Content In 2026: Earned and Owned Media On Top
Combined, owned content (32%) and earned media and social sharing (20%) represent the majority of areas marketers are prioritizing for budget allocation heading into 2026. The concentration of budget in owned and earned channels signals a strategic pivot: B2B organizations are prioritizing narrative control and credibility over transient reach, particularly in sales enablement and long-cycle…
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Closing In on the Digital Divide
A collision bell of technology, infrastructure and online media is sounding across Iowa and the nation as its people and businesses rely exponentially on fast-and-easy access todigital highways. The ability to locate credible sources of timely, relevant and sharable information – from virtually anywhere an Internet connection can be achieved – opens doors daily for…
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Digitizing the Brand
The optimization of a brand’s standards across multiple marketing or public relations channels should include taking a hard look at how a logo fits – or doesn’t fit – not only on business cards other printed materials, but also in select digital spaces intended to reflect the relevancy and vitality of your name. In the…
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Platform Accession: Trade Marketing, PR, Multimedia Storytelling Plans
“None of us can stop the future. The forces are too great. But we can stand on the edge and see the opportunity in every problem.” – The Real Estate Radio Guys Every business has a story. The art and science behind the telling of these stories are of central importance to decision makers tasked…
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We Care
Advertisement: This is our attitude. Here is our commitment. We are going to challenge you. We are going to consider all angles. We are going to retain intellectual knowledge. We are going to be here for you. We are going to listen, and let you lead. We are going to push you forward. We care.…
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Three Razors, Two Clients, One Big World of Concrete Show
Three Razors Media is taking a little hiatus from the Midwest winter chill this week and bringing our real estate marketing and construction public relations show on the road to World of Concrete in Las Vegas, Nevada. We’re fortunate for the opportunity to represent and help tell the stories of two innovative clients at Hanley…
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Three Razors Welcomes Media Relations Intern Abigail Benge
Three Razors Media is pleased to announce that Abigail Benge has joined our team of creative multimedia storytellers. She is working to sharpen a diverse set of business management and public relations skills this spring as the company’s inaugural Media Relations Intern. Abbie is pursuing a double major at Simpson College. She will graduate in…