Author: Todd Razor
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A Holistic Look at Your Public Relations Game Plan
A good real estate marketing or public relations campaign goes beyond paying off a random wire distribution service to dispense your news and then hoping something of value sticks in tomorrow’s paper. Competing for earned media attention is an art, as well as science. Put simply, public relations should come before marketing. It should come…
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LinkedIn: The Cold Call Killer
“From the mind and desk of” is a new blog series devoted to chronicling trends in digital media and executive-level professional networking tools. From the mind and desk of Todd Razor If a prospective client asked for a business card, would you neglect to hand him or her a current email address and phone number?…
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Say Goodbye to Facebook – Not So Fast
You or your company may have already declared affinity or disdain for Facebook as a marketing and public relations tool. Either way, it’s imperative to remember that your level of engagement with any given social networking platform – in person and online – will ultimately lead to success or failure in the digital space. More…
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3 Reasons to Claim Your Online Real Estate
Building a house, office building or shopping mall is serious commitment. Just like any other major project, it takesa lot of solid planning and valuable energy to pull off. Good developers take a hard lay of the land long before construction begins. Digital legwork They research property values. They conduct surveys. They consider lending environments. They…
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Brand Building in a Digital Age
If someone had asked during my college years what I was doing to build my network or develop a brand, the response would have likely resembled that of deer pondering the proverbial headlights. Looking back at that intersection of higher learning and launch of a new career, it’s clear that – regardless of the terminology…