Author: Todd Razor
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From the Grassroots: Leveraging Technology, Information for Future Gains
The first non-leaking ballvpoint was invented by a Hungarian newspaper editor in 1935, a year before the world’s first live television broadcast from the Olympic Games in Berlin. Each of these extraordinary innovations, more than likely conceived with the satisfaction of a specific need in mind, may be considered and heralded among the foundational building blocks…
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Service and Teamwork Central Themes of Iowa Expo Real Estate Conference
More than 400 professionals and associates of the industry turned out for the 18th annual Iowa Commercial Real Estate Expo with a 2014 lineup that included an inspirational speech by retired NFL great and hard-charging real estate entrepreneur Emmitt Smith. Story and photos by Todd Razor Overtones of customer service rang throughout the meeting rooms…
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Stepping Into Journalism, Career Cemented First Day on the Job
Remembering lunch with the late Jim Pollock and my first day as a business reporter. I walked for the first time into the newsroom of the Des Moines Business Record as a multimedia journalist a few months before one of the worst economic downturns in U.S. history took hold. It was 2008. Media outlets across…
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Use Digital Media to Follow Through with Real Estate Trade Shows
Prepping for a show is the word around Greater Des Moines with everyone from farmers to remodelers, builders and commercial real estate pros ready to learn and network their way through local events in the first quarter. Business takes on many forms and behind every successful organization stands a brand ambassador with a story to…
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Brand Blocking: Quality, Consistency Causes Competitors to Fade
A close look at QuikTrip and how smart, consistent building props up the brands we love. I can’t tell you how many convenience stores I pass during any given commute before turning my wheels into the parking lot of a QuikTrip. Once I realize mere blocks separate me from my favorite C-store, alternative considerations always seem to…
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Pictures of Des Moines, a Bright Spot for the Future and Employment
Pictures of Des Moines featuring the new Principal Riverwalk reveal commitment of Iowa employers to improve quality of life, as well as job opportunities and career paths. Photos by Todd Razor. Local reporters and grassroots media streams were flooded this week with news that Greater Des Moines once again topped a list of great places…
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6 things to Consider Before Data Center Developers Come Knocking
If Facebook or other data center developers were at the door, how would your real estate company or Iowa town’s relationship-building skills and digital media toolkit stack up against the competition? Facebook is a big catch that took a heavy pole and experienced hands to reel in. As reported by the Des Moines Register, a grueling…