Three Razors Media

Category: Public Relations

  • A Cluttered Website Doesn’t Sell

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    Todd Razor
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    A modern website or social media campaign can be powerhouses tool for real estate agents and construction professionals hammering on ideas to expand their reach and showcase the quality of their work for tech-savvy buyers in the digital age. One thing to keep in mind – regardless of whether you’re building a new website or…

  • New Twitter Profile Scheme and Real Estate Pros

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    Todd Razor
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    Licensed real estate pros can enhance their image and adhere to advertising rules by capitalizing on the new Twitter profile scheme with the development of content areas and creative graphics featuring pertinent disclosures laid out for an aesthetically pleasing view. The Des Moines Area Association of REALTORS on Wednesday iterated portions of Iowa’s administrative advertising rules for licensed brokers and…

  • Use Digital Media to Follow Through with Real Estate Trade Shows

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    Todd Razor
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    Prepping for a show is the word around Greater Des Moines with everyone from farmers to remodelers, builders and commercial real estate pros ready to learn and network their way through local events in the first quarter. Business takes on many forms and behind every successful organization stands a brand ambassador with a story to…

  • How to Download and Save a Twitter Archive

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    Todd Razor
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    Do you remember your first tweet? A Twitter function allows you to download and save a Twitter archive of your posts, typically delivered by email invitation within minutes of request.  Institutional memory is an important factor for organizations and professionals to consider as they tromp about the digital age, leaving a trail of diverse sound…

  • A Holistic Look at Your Public Relations Game Plan

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    Todd Razor
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    A good real estate marketing or public relations campaign goes beyond paying off a random wire distribution service to dispense your news and then hoping something of value sticks in tomorrow’s paper. Competing for earned media attention is an art, as well as science. Put simply, public relations should come before marketing. It should come…

  • Going Social in the C-suite

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    Todd Razor
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    More than half of the world’s chief executives will likely use social media within five years, say the authors of an IBM study that found transparency and collaboration weigh heavily on the minds of future leaders. Today, only 16 percent of the 1709 CEOs surveyed use social media. The growth to 57 percent will come as new…

  • Say Goodbye to Facebook – Not So Fast

    Say Goodbye to Facebook – Not So Fast

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    Todd Razor
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    You or your company may have already declared affinity or disdain for Facebook as a marketing and public relations tool. Either way, it’s imperative to remember that your level of engagement with any given social networking platform – in person and online – will ultimately lead to success or failure in the digital space. More…

  • 3 Reasons to Claim Your Online Real Estate

    3 Reasons to Claim Your Online Real Estate

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    Todd Razor
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    Building a house, office building or shopping mall is serious commitment. Just like any other major project, it takesa lot of solid planning and valuable energy to pull off. Good developers take a hard lay of the land long before construction begins. Digital legwork They research property values. They conduct surveys. They consider lending environments. They…