Our Approach

You’re the industry expert, we are your marketing guy.

At 3RM, we are a small Iowa-based business serving clients in the US and globally, since 2011, leveraging a big work ethic and hard-won expertise.

Our passion and focus is on driving results through implementing content strategies and storytelling for growth-oriented companies in niche B2B verticals.

Being a company known for our boutique offerings and robust media consultations, we work with a select number of clients, attending exclusively to your needs.

Customer satisfaction and retention is our No. 1 goal. Many campaigns we work on tend to result in the formation of years-long, stable business relationships.

3RM prioritizes quality and efficiency, fulfilling niche B2B content marketing, editorial writing, and white-hat public relations project work.

Being a nimble, flexible firm, we can offer unmatched devotion and attentiveness to understanding and meeting our customers’ needs in the industries we serve.

Talk to us. We make your content work harder, so you don’t have to.

Our Approach, Capabilities

We know good storytelling is more than just creating original content, lining it up for the right platforms, getting articles in front of the right industry sectors and audiences.

Collaborating around your vision and goals and ensuring your business needs are met is at the heart of what we do.

Consistently engaging with both owned and earned media is only part of 3RM’s dynamic approach to capturing the right exposure and attention for clients.

Moreover, we emphasize optimizing a content and media landscape that is visually and technically aligned for your marketing and B2B sales enablement goals.

The robust process we’ve developed enables mapping innovative content marketing and media relations strategies with these alignments.

The action plans we develop include clear links to your goals, the campaign objectives, our deliverables, implementation, quality, and results-monitoring.

In turn, this provides for detailed reporting and ongoing analysis on progress, campaign performance and outcomes.

When you choose us as your content partner, you are selecting professional integrity, B2B content specialization, ongoing support, and customer service.

We know all the steps, understand the assignment, and our team can help:

  1. Define the scope, outline goals, coordinate objectives

2. Develop drafts, creative briefs and campaign documentation

3. Strategically execute, deliver on-time, implement the plan, add value, follow through

4. Set benchmarks, establish project checkpoints and campaign milestones

5. Monitor campaigns, transparent KPI-intensive reporting, measurable results

6. Prioritize communication, work hand-in-hand with your team, check in regularly, maintain availability, responsiveness to your needs

We define your goals, implement your vision, not ours.

Your Value, Results

What we do goes beyond just offering content marketing and public relations services. Our aim is always building stronger relationships with customers.

We leverage credible content initiatives and storytelling to reveal who you are, an authentic presence.

This encourages current customers and future buyers to obtain deeper insights and knowledge about you, and what you can do for them.

Our goal is creating more headroom to make it easier for decision makers to connect, meeting them where they are at, and helping them better imagine the results they can expect, what it will look like doing business with you.

Building Narratives

At 3RM, our clients like that we keep it objective, centered on hitting the right audiences with messaging that builds trust and demonstrates credibility.

We are really good at targeting the right audience and getting in front of the people you actually want to reach.

This is generally accomplished thorough a mix of owned content and earned media placements, along with any adjacent paid sponsorship or advertorial supplements.

3RM begins by inspecting the existing role of your content in the industries you serve and sectors in which you operate, markets you may wish enter, your target audience as a whole, value propositions, and profile of ideal existing or future customers.

Our team harnesses that knowledge, and it’s integrated into our content strategy so you can view it right alongside proposal documentation and transparent implementation details.

This is what good content marketing and public relations built on attention to detail and best practices does.

It’s what expert customer journey and narrative building, that doesn’t fail to put people and credible relationships first, is engineered for and supposed to do.

The bottom line is we are efficient and work extraordinarily hard for customers, taking pride and ownership of our work.

Our approach can make implementation faster, and our low overhead allows us to pass cost savings directly along to customers.

How We Communicate

At 3RM, our world as business journalists, content creators, digital media optimizers and self publishers revolves around relevant streams of clean data and credible insights.

These are derived from deep learning, deep research, and even deeper business relationships.

We begin with listening and taking time to fully understand who you are as a business, what its stands for, internalizing the breadth of your challenges, requirements and specifications, and content needs.

From Day 1, we latch on to your original vision, not ours, pursue your objectives, and represent your brand with integrity – collaborating around your projects and defining the scope of your campaign.

3RM is sensitive to anticipated outcomes, producing desirable results, and meeting our client’s business needs.

We talk to our customers and consistently reach out to them. The priority is exceeding your expectations by matching the exact level of service you need.

Eliminating Content Roadblocks

3RM is aware of the challenges commonly encountered by companies when working with an agency to conceptualize, develop, launch and manage a successful content marketing and PR campaign.

With knowledge derived from our more than a decade of experience, we know first hand what the red flags look like.

Our ability is to identify any potential pitfalls, mitigating issues that could have materialized later or at a critical juncture.

Our solutions emphasize optimizing and leveraging existing assets, repurposing content when appropriate and possible, alongside new initiatives.

This route often allows for the most immediate, cost efficient, and evergreen return on your marketing dollar spend, and without sacrificing quality.

By relying on a boutique, client-centered firm with more than a decade of professional experience in industries like yours, this can make it more affordable for small-to-medium size businesses, owners and marketing teams.

Contact us, anytime.

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Our Promises

At 3RM, transparency and accountability are core values. We are authentic and consistent, that’s part of our approach, our process, our way of thinking and doing.

Our team provides regular updates on the status and progress of projects and assignments, responds to inquiries in a timely manner.

We demonstrate the results of our work throughout the duration of your campaigns. We error on the side of overcommunicating.

You will never be left in the dark and are always kept informed by a single point of contact on our team.

Our Industries

Multimedia storytelling, B2B content marketing & public relations for agriculture, commercial real estate, construction & manufacturing and technology oriented companies.

Commercial Real Estate & Development

Farm real estate, transitional development ground, ag machinery, land management

Equipment Manufacturing

Heavy equipment, specialized attachments, industrial components and pipelines, material handling applications

Infrastructure Development & Construction

Commercial development, logistics and supply chains, vertical construction

Technology & Digital Transformation

Oil, gas and alternative energy, advanced manufacturing, automation, robotics, AI and digital transformation

We’ve worked with leading companies.